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ercin.io

Commercial director. I shoot for brands you know — and run a range of very different projects with AI. Everything is written from the set. Membership is free; the Lab, Canvas and paid guides are one pass, $99. Or book a session and we work one to one.

Systems I built to shoot faster.

Not tools I review. Tools I run on my own Mac, on real deadlines, and keep fixing when they break at 2 a.m.

  1. 01TokenLensLivelive▸
  2. 02BorsacaLivelive▸
  3. 03DAE — DaVinci AutoEditorIn buildbuild▸
  4. 04Studio CanvasIn buildbuild▸
  5. 05Seedence 2.5In buildbuild▸
Claude CodeComfyUIDaVinci ResolveOllamaLM StudioQwen-ImageZ-ImageSeedance 2.0Kling 3.0Flux 2

The script

86 pages, one pass.

Written from the set, not from a tutorial. Each page is one thing that worked, with the exact prompt, node or setting that shipped. Free with an account; the paid guides are $99, once.

01Render Presets Worth SavingSix presets that cover almost every delivery, and why the defaults are wrong for most of them.Resolve & Colour16 MIN02The Terminal-First Post WorkflowIngest, analyse, cut and deliver without opening a single panel until the timeline already exists.Claude Code30 MIN03Build Your First MCP ServerWhat an MCP server really is, the smallest one that does something useful, and how to point Claude at it.Claude Code25 MIN04When to Spawn a SubagentSubagents look free and are not. The three situations where one pays for itself, and the many where it does not.Claude Code18 MIN05Hooks: Automating What You Keep ForgettingPre and post hooks as a safety net: blocking the command you always regret, formatting on save, warning before a spend.Claude Code22 MIN06Skills Beat PromptsWhy a written skill outperforms a long prompt, and how to turn a workflow you repeat into one.Claude Code20 MIN07A CLAUDE.md That Gets FollowedMost project instructions are ignored because of how they are written. The structure that survives a long session.Claude Code16 MIN08Routing Work to Local ModelsWhich jobs belong on your own machine, which need the big model, and how to split them without thinking about it.Claude Code26 MIN09The Token Economy of a Long SessionWhere a session's budget actually goes, and the handful of habits that cut it by more than half.Claude Code22 MIN10Autonomous Loops Without Burning BudgetLetting an agent run unattended: stop conditions, heartbeat intervals, and the failure modes that cost real money.Claude Code24 MIN11Context Window DisciplineThe last twenty percent of a context window is where refactors go wrong. How to plan around it.Claude Code15 MIN12A Repo an Agent Can Actually Work InNaming, structure and documentation choices that decide whether an agent is useful in your codebase or lost in it.Claude Code28 MIN13Running Agents in ParallelSplitting independent work across agents, and the coordination cost that eats the gain if you get it wrong.Claude Code20 MIN14Debugging With an AgentReplacing print statements with a reasoning loop: how to describe a bug so it gets found instead of guessed at.Claude Code22 MIN15Automation That Survives an OS UpdateScheduled jobs, launch agents and the small decisions that keep them alive after your machine restarts.Claude Code18 MIN16Command Line Tools Every Creative Should Knowffmpeg, exiftool, rsync and six others that replace an afternoon of clicking with one line.Claude Code26 MIN17The Node Tree I Use on Every JobA fixed order that stops you rebuilding your thinking on every clip: exposure, balance, face, look.Resolve & Colour30 MIN18S-Log3 to Rec.709 Without GuessworkGetting from a flat Sony file to a broadcast-legal image with a transform instead of a lucky curve.Resolve & Colour26 MIN19Colour Space Transform, Explained ProperlyWhat a CST is really doing, why the order matters, and the two settings people get backwards.Resolve & Colour24 MIN20The Face NodeOne node that fixes most skin problems, placed in the one position where it does not wreck everything else.Resolve & Colour20 MIN21A Power Grade You Reuse for YearsBuilding a look you can drop on any project, and the parts that must stay per-shot.Resolve & Colour22 MIN22The Broadcast Fixed TreeHow a delivery-first grade is structured when someone else has to open your project and finish it.Resolve & Colour28 MIN23The Resolve Scripting APITwo hundred functions nobody uses because the documentation hides them. The twenty that matter.Resolve & Colour34 MIN24Building an Actor's ShowreelPulling one performer out of eight productions: face search, selects, pacing and the cut that gets a callback.Resolve & Colour32 MIN25Cutting to a Beat, AutomaticallyBeat detection, marker placement and the point where the machine should hand the edit back to you.Resolve & Colour24 MIN26A Proxy Workflow That Does Not Bite YouProxies that relink cleanly, keep colour, and do not surprise you at the render.Resolve & Colour20 MIN27A Marker System for Long ProjectsColour conventions and naming that still make sense three months into a documentary.Resolve & Colour14 MIN28Relinking Media Without PanicMoving a project between drives and machines, and recovering the one time it goes wrong.Resolve & Colour18 MIN29Keeping Thirteen Shots in One GradeGrading a set together instead of one at a time, and how to spot the shot that has drifted.Resolve & Colour22 MIN30The ComfyUI Monster StackA full local AI studio on one Apple Silicon Mac: image generation, virtual try-on, 4K upscaling and video with open models that replace Midjourney, Magnific and Kling. The exact tested setup, with real benchmarks and the traps to skip.Local AI45 MIN31GGUF, fp8 and What Your Mac Can RunQuantisation explained without the maths, and which formats are a dead end on Apple Silicon.Local AI24 MIN32Qwen-Image in PracticeThree minutes a frame for something that looks shot rather than rendered. Settings, steps and when it is worth the wait.Local AI26 MIN33Z-Image Turbo: Fifteen Seconds a FrameThe fast option, what it gives up, and the kind of work where you will not notice the difference.Local AI20 MIN34Flux Klein LocallyA small model that punches above its size, and the two failure modes you have to design around.Local AI22 MIN35A Local VLM That Reads Your FootagePointing a vision model at a folder of clips and getting back a usable description of every one.Local AI28 MIN36How to Choose a CheckpointReading a model card honestly, running a fair comparison, and deciding in an hour instead of a week.Local AI20 MIN37VRAM Budgeting on Apple SiliconUnified memory changes the rules. What actually fits, and what quietly swaps to disk.Local AI22 MIN38Anatomy of a ComfyUI WorkflowReading a graph you did not build, finding the four nodes that matter, and changing them safely.Local AI24 MIN39LoRA: When It Helps and When It Does NotTraining on your own material, and the cases where a good prompt beats a bad adapter.Local AI26 MIN40Upscaling That Holds Up in PrintFour times the pixels without the plastic. Model choice, tiling and the sharpening you should not add.Local AI20 MIN41Batch Generation Without BabysittingQueueing a hundred frames overnight, catching failures automatically, and waking up to usable output.Local AI22 MIN42Local TTS and Voice CloningRunning speech synthesis on your own machine, including the languages the default models cannot handle.Local AI24 MIN43A Background Removal PipelineCutting a product out cleanly at volume, and the edge cases that need a human for ten seconds.Local AI18 MIN44Anatomy of a Video PromptThe parts a generator actually reads, in the order it reads them, and what it silently ignores.AI Video26 MIN45Keeping a Product IntactImage-to-video will redesign your client's product if you let it. The constraints that stop it.AI Video24 MIN46Image to Video: The Rules That HoldWhat a still can and cannot become, and how to choose a first frame that survives the motion.AI Video22 MIN47Camera Language AI UnderstandsWhich cinematography terms change the frame, which do nothing, and which do the opposite of what you meant.AI Video20 MIN48Transferring Motion From a ReferenceDriving one clip with the movement of another, and where the technique falls apart.AI Video24 MIN49Character Consistency Across ShotsKeeping the same person across a sequence when the model has no memory between generations.AI Video28 MIN50Training a Face You Can ReuseBuilding an identity you can call up months later, with the dataset choices that decide whether it holds.AI Video30 MIN51An AI Ad in a DayA real timeline: brief in the morning, boards by lunch, generated shots by evening, cut overnight.AI Video34 MIN52Writing a Shot List for a GeneratorTranslating a storyboard into prompts without losing continuity between frames.AI Video22 MIN53Lighting Words That WorkThe vocabulary that actually moves the key light, tested rather than guessed.AI Video18 MIN54Negative Prompts, Used ProperlyWhere they belong, why a separate field is often worse, and the list that is only making things slower.AI Video16 MIN55Choosing an Aspect Ratio FirstDeciding the frame before you generate, and why reframing afterwards costs more than it looks.AI Video14 MIN56Triaging a Failed GenerationA short diagnostic order that tells you whether to re-roll, rewrite or change model.AI Video18 MIN57Vertical Video That Is Not CroppedComposing for a tall frame from the start, so the result does not look like a wide shot with the sides missing.AI Video20 MIN58The One Night AgencyA full brand launch package — lifestyle hero, packshot, Turkish poster and a social video — produced on one Mac in 67 minutes. The pipeline, the AI referee that rejected two rounds, and the real numbers next to agency rates.Brand Work35 MIN59One Pipeline, Many BrandsKeeping brand identity in data and the workflow in code, so a second client costs a config file.Brand Work30 MIN60Treating a Brand as DataPalette, tone, guardrails and forbidden ground written down in a form a machine can apply.Brand Work24 MIN61A House Style for Client DecksOne template that makes every deliverable look like it came from the same studio, because it did.Brand Work22 MIN62A Campaign, Start to FinishOne product line from brief to delivered assets, with the decisions and the dead ends left in.Brand Work38 MIN63Shooting Modest Fashion With AICoverage, silhouette and the specific constraints that most models get wrong by default.Brand Work26 MIN64Product Fidelity: Making the Object SurviveThe client will notice one wrong stitch. How to hold a real product through a generated frame.Brand Work28 MIN65From Brief to Boards in an AfternoonReading an agency brief for the constraints that matter, and turning them into images the same day.Brand Work24 MIN66Storyboards as Prompt SetsWriting a board so that each frame is already a prompt, with continuity built in rather than patched.Brand Work26 MIN67Reading an Art Direction NoteAgency notes are constraint lists in disguise. How to extract what they are really asking for.Brand Work18 MIN68Guardrails That Keep a Brand SafeThe rules you write once so nothing embarrassing ever reaches a client review.Brand Work20 MIN69Pricing AI WorkWhat you are actually selling when the render is cheap, and the pricing models that survive that question.Brand Work22 MIN70Revisions Without ReshootingStructuring a job so round two is an edit, not a regeneration.Brand Work20 MIN71What to Actually DeliverFile formats, naming, colour space and the extra folder that makes a client come back.Brand Work16 MIN72The Five-Part PromptA structure that works across models: subject, treatment, optics, light, constraint.Prompting22 MIN73What Reference Images Actually DoStyle, composition and identity are three different jobs. Using one reference for all three is why it fails.Prompting24 MIN74Locking a Style Across a SetGetting thirteen images to look like one shoot, using the first frame as the contract.Prompting26 MIN75Getting Text Right in an ImageWhich models can spell, how to help the ones that nearly can, and when to add the type afterwards.Prompting18 MIN76Hands, Faces and Other Hard ThingsThe failure list, in order of how fixable each one is.Prompting20 MIN77Building a Prompt Library You ReuseStoring what worked in a form you can find again, instead of scrolling a chat history.Prompting18 MIN78How Many Variants Is EnoughThe point where more generations stop improving the result and start hiding the good one.Prompting14 MIN79The Claude Resolve StackOne line of code. 215 functions. Your entire DaVinci Resolve session running from your terminal — Claude Code × DaVinci Resolve. No menus, no shortcuts, just direction in plain English.Claude Code40 MIN80Edit It or Generate It Again?A decision rule for when to fix the frame you have and when to throw it away.Prompting16 MIN81Selling Digital Products on EtsyOpening a shop that makes money while you sleep, and the listing mistakes that keep it quiet.Selling28 MIN82A Listing That ConvertsTitle, first image and the three lines that decide whether anyone reads the rest.Selling20 MIN83A Weekly Shop Routine You Can AutomateTwo hours a week reduced to one approval, with the parts that must stay human.Selling22 MIN84Packaging LUTs and PresetsTurning your own colour work into a product people can install without emailing you.Selling24 MIN85Audience Before ProductWhy the order matters more than the quality of either, learned the expensive way.Selling18 MIN86The Numbers Behind a Creator BusinessWhat actually pays, what only looks like it pays, and the arithmetic nobody posts.Selling22 MIN
All 86 guides →Free account · paid guides $99

1:1 · two hours · online or on set

Bring your stack.
Leave with a plan.

  • K · Claude Code & agents
  • V · Generative video & image
  • D · The shot itself
→Book the session

Real work, real clients.

Twenty films from the last year. Cars, coffee, fashion, banks. Every one of them shipped — and every one taught me a note that ended up in the script below.

  1. 01Volvo × Otomol — New Year EX30AI Film16:9▸
  2. 02Toyota × Necip MemilliAutomotive16:9▸
  3. 03Cansu Tosun × Taç & KalifCollab16:9▸
  4. 04Anıl Altan × GreyderFashion9:16▸
  5. 05U.S. Polo Assn. × Anıl AltanLifestyle9:16▸
  6. 06Garanti BBVA × Anıl AltanCampaign9:16▸
  7. 07Huawei × Kaan YıldırımTech9:16▸
  8. 08Jettak × Saadet ÖzsırkıntıApp reel9:16▸
  9. 09Toyota × Necip Memilli — LifestyleAutomotive9:16▸
  10. 10Nissan × Ferit Kaya — MasterAutomotive9:16▸
  11. 11Nissan × Ferit KayaAutomotive9:16▸
  12. 12Nissan × Ferit Kaya — Daily MotionAutomotive9:16▸
  13. 13Toyota × Necip Memilli — ReelAutomotive9:16▸
  14. 14Ece Çeşmioğlu × SMA Comfort 3Campaign9:16▸
  15. 15Batuhan Yüzgüleç — Lifestyle ReelLifestyle9:16▸
  16. 16Arzu Sabancı × Philips LatteGoProduct9:16▸
  17. 17Philips Café AromisProduct9:16▸
  18. 18Sephora × Anıl AltanBeauty9:16▸
  19. 19PhilipsProduct9:16▸
  20. 20Enterprise — Hijyen FilmiCorporate9:16▸
Full reel · everything newSee the rest on Vimeo

Wrap

Work with me.

Two hours, one to one, on your stack — Claude Code, generative video, or the shot itself. You leave with a written plan and the full recording.

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  • All 86 script pages
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